{"id":62,"date":"2025-06-30T13:36:09","date_gmt":"2025-06-30T13:36:09","guid":{"rendered":"https:\/\/adewebstech.ng\/blog\/?p=62"},"modified":"2025-07-01T09:47:51","modified_gmt":"2025-07-01T09:47:51","slug":"what-should-a-tech-startup-consider-at-the-launch-of-business","status":"publish","type":"post","link":"https:\/\/adewebstech.ng\/blog\/what-should-a-tech-startup-consider-at-the-launch-of-business\/","title":{"rendered":"What Should a Tech Startup Consider at the Launch of Business?"},"content":{"rendered":"

Well, first of all, I would like to remind you that I\u2019ve been in this space professionally for more than 15 years now. And to the best of my knowledge, I\u2019ve seen businesses grow from zero to 10, and I\u2019ve also seen businesses that struggle to scale \u2014 even with brilliant product ideas. Something always makes the difference, and from my background study of such businesses, it’s rarely luck.<\/p>\n

What Should a Tech Startup Consider at the Launch of Business? Tips to Grow Within the First 12 Months of Launching<\/h2>\n

I once talked about CDcare software here some time ago \u2014 raising awareness that this product had existed for at least 5\u20136 years before it recently came into the limelight.<\/p>\n

Back then, they were running like most businesses: finish the product, deploy it to the server, and then rely on faith and Google to start recommending their apps to people searching for related solutions. At best, they would pay SEO experts to start optimizing the product for search keywords and other techniques like link building (which I\u2019ll talk about another time as someone who once worked full-time as an SEO engineer and content writer \u2014 before ChatGPT disrupted the game and I found my way back to my first love: programming).<\/p>\n

Also, I\u2019ve always watched companies like Konga and Jumia launch and immediately gain market attention. Not because there weren\u2019t other e-commerce platforms that launched in Nigeria \u2014 there were. But I noticed key things these companies did right. If you, as a business owner, also do them consistently, you\u2019ll never miss your share of the market \u2014 even if your idea isn\u2019t entirely new or if the space already looks saturated.<\/p>\n

So, before building and assembling your team, do the following:<\/p>\n

1. Consult an Expert on Media Advertisement<\/strong><\/h3>\n

As simple as this may sound, it can be the rise or fall of whatever idea you have. I remember back when I was still a student and needed a generator badly to power my devices (AAUA days \u2014 no hope for electricity at all). While thinking of a way out, I didn\u2019t have the money to buy one outright. That\u2019s how I started looking for buy-now-pay-later options for people like me, and CDcare came up in my Google search.<\/p>\n

I checked them out, but at that time, I couldn\u2019t afford it \u2014 even the instalment payments were a stretch. Once I saw I couldn\u2019t meet the payment targets, I left the app alone.<\/p>\n

Fast forward to 2025, I began seeing influencers online campaigning and rooting for CDcare. The product started gaining fast popularity because of that awareness \u2014 though I can\u2019t confirm if it\u2019s converting (we\u2019ll discuss conversion another day).<\/p>\n

Not to bore you with my rhetorics and story \u2014 EasyBuy came after CDcare. But EasyBuy gained dominance and popularity because of two key things:<\/p>\n

1. Picking the Right Product<\/strong><\/h2>\n

EasyBuy did their homework. They identified items users usually need urgently but might not have the money for \u2014 like phones. They partnered with phone brands and entrepreneurs, narrowing their focus to \u201cbuy-now-pay-later\u201d for mobile phones.<\/p>\n

Now, they\u2019ve grown into full-blown fintech, giving out loans (I\u2019m still owing them too \u2014 winks). I first used them to buy a phone. After paying off the phone, I moved on to their loan service, which I\u2019m still using till today.<\/p>\n

2. Massive Awareness and Advertisement<\/strong><\/h2>\n

Go to Computer Village or any major gadget market in Nigeria \u2014 you\u2019ll see EasyBuy\u2019s banners and signages everywhere. They printed their brand into people\u2019s subconscious.<\/p>\n

So they didn\u2019t just start the business with software; they planned for the business by ensuring there was money allocated for aggressive advertisement.<\/p>\n

And don\u2019t forget, CDcare offers a wider range of products for instalment purchase \u2014 yet EasyBuy took the shine because of how they launched and pushed their product.<\/p>\n

2. If You Intend Investing $1M in Your Business<\/strong><\/h3>\n

Only plan to spend $200K on the business and software development. Ensure the remaining $800K is budgeted for promotion and branding.<\/p>\n

What\u2019s the point of having robust, well-built software that\u2019s ready to launch \u2014 but you have no money to promote it?<\/p>\n

Focus more on the business side than on your retrospective meetings.<\/p>\n

Jumia was doing fine until Konga came into the scene with heavy ads. Konga ran ads on nearly every dish and show. They sponsored events. Their branding was everywhere \u2014 even people who weren\u2019t buying from them yet knew them.<\/p>\n

One thing I\u2019ve learned over time:<\/p>\n

\u00a0For every kobo you spend showcasing your brand, even if it doesn\u2019t convert immediately, it is an investment in visibility.<\/strong><\/p><\/blockquote>\n

Think about it \u2014 how many people know Konga, Jumia, or AliExpress, yet have never used them?<\/p>\n

How many people know CDcare and EasyBuy but have never used either?<\/p>\n

That awareness can still help someone refer them to others who do need it \u2014 and that\u2019s the power of consistent publicity.<\/p>\n

Final Thoughts<\/strong><\/h2>\n

If you own a business, your big break and big money are in the funds you push into ads and publicity \u2014 whether or not they\u2019re converting immediately.<\/p>\n

If you\u2019ve got a tech business idea<\/a> and you’re looking for a software engineer who not only codes but also understands the business angle, feel free to reach out to me. You\u2019ll pay a token for consultation, and we\u2019ll work things out for your business success.<\/p>\n

Till next we meet \u2014<\/p>\n

I\u2019m Adebo Adegboye David,<\/p>\n

CEO of Adewebs Technologies,<\/p>\n

Current Chairman of Codethrottleltd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well, first of all, I would like to remind you that I\u2019ve been in this space professionally for more than 15 years now. And to … Read More ›<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-startup-guide"],"yoast_head":"\nWhat Should a Tech Startup Consider at the Launch of Business? - Adewebs Technologies<\/title>\n<meta name=\"description\" content=\"What a tech startup in Nigeria or Africa should consider before launching into business and how to X10 their turnover in short time\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adewebstech.ng\/blog\/what-should-a-tech-startup-consider-at-the-launch-of-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should a Tech Startup Consider at the Launch of Business? 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